Gain Market Share With Private Brands
81% of shoppers are buying Private Brands on almost every shopping trip.
Average gross margin rate on private brands is 67% higher than on national brands.
More than 50% of shoppers say they choose where to shop based on Private Brands.
Nearly 70% of millennials prefer Private Brands to National Brands.
View Our Brands
MDI's comprehensive program will help you drive shopper loyalty by offering quality products with lower retails and higher margins than the national brands.
Since 1945 Food Club has delivered great tasting and affordable products because you should never have to choose between great food and savings.
For more than 90 years, IGA brand products have been a trusted staple in our shoppers' homes. IGA products deliver national brand quality without the national brand price.
This affordable and reliable non-food line includes paper products, cleaning supplies, and other household items at national brand quality priced, on average, 20-30% less.
Offering hundreds of budget-friendly essentials across the store. Live Smart, Shop Smart, and Save Smart!
Satisfy your latest craving for something hearty, savory and delicious. Sink your teeth into some of the most awesome dishes you'll ever put on your table.
Full Circle offers natural and organic products for shoppers looking for quality products at wallet-friendly prices.
TopCare provides top quality health and beauty care products at a great value to your customers. They are safe and effective and have the same active ingredients as National Brands.
Our high-quality, safe and affordable baby care line of diapers, wipes, and baby food has a great variety of products to care from baby from day one.
Carefully selected foods, inspired by flavors from across the globe. Every product is connected to a culture, cuisine, recipe or story.
Pure Harmony offers premium pet food and treats for dogs and cats without the premium price tag.
Paws provides mainstream pet solutions for cats, dogs, and small animals.
MORNING FRESH FARMS
Available exclusively through MDI, Morning Fresh Farms offers fresh dairy products priced on average 10-20% below National Brands.
This unique line of ice cream and frozen novelties will appeal to families with and without children.