Turn-key Latino Solution
We offer a unique, comprehensive 360-degree Latino merchandising, and marketing program designed to help you attract and retain new shoppers.
Attract a Wider Audience
The growing proportion of Latino consumers represents the most significant demographic shift in U.S. history. Having the right pricing and promotion strategy has a greater influence on Latino consumers than the average shopper.
We offer deep expertise and comprehensive support to help our customers profit from the popularity of Latino foods, including our exclusive Lita's private label program that brings authentic Latin flavor straight from the heart.
We understand the buying distinctions between Latinos from different countries of origin and offer multiple planograms across categories based on demographics, brands, and available space.
Celebrate What's Important
Latino celebrations are big, including families, friends, and communities. We'll make sure you have the right products, merchandising, and promotional support at the right times to be relevant and appeal to Latino shoppers.